Yotpo Email Marketing & SMS integration
Overview
The Yotpo Email Marketing & SMS integration connects Wishlist Club with Yotpo so you can send targeted email and SMS campaigns based on how shoppers use their wishlist.
Once connected, wishlist activity from your store can be used inside Yotpo to trigger automations, build customer segments, and send timely messages such as price drop alerts, back-in-stock reminders, and wishlist follow-ups.
This integration is especially useful if you already use Yotpo for reviews, loyalty, subscriptions, or retention campaigns and want wishlist behavior to become part of the same customer journey.
This integration sends wishlist activity to Yotpo so you can use it in your marketing flows. You will need access to your Yotpo account credentials before starting setup.
What this integration does
After you connect Yotpo, Wishlist Club can send shopper wishlist events to your Yotpo marketing account. You can then use that data to:
Create automated email and SMS flows based on wishlist activity
Segment shoppers by their wishlist behavior
Send personalized reminders about saved products
Promote products that are back in stock or have dropped in price
Re-engage shoppers who saved items but did not return
For the best results, use wishlist events together with your existing Yotpo segments, such as VIP customers, repeat buyers, or loyalty members. This helps you send more relevant campaigns instead of the same message to everyone.
Supported wishlist triggers
The following wishlist events can be used in your Yotpo campaigns and automations:
Price Drop on Wishlist Item — Notify shoppers when a saved item goes on sale
Wishlist Item Back in Stock — Alert shoppers when a saved item becomes available again
Wishlist Item Low in Stock — Create urgency when stock is running low
Wishlist Reminder — Remind shoppers about products they saved for later
Abandonment Wishlist — Re-engage shoppers who added items to a wishlist but did not return
Item Added to Wishlist — Send a confirmation, welcome, or follow-up message
Item Removed from Wishlist — Trigger a re-engagement or preference-based campaign
Before you start
Make sure you have access to your Yotpo account
Confirm you can view your Yotpo API credentials
Make sure Wishlist Club is already installed and active in your store
If the App Key or Secret Key is entered incorrectly, wishlist events will not sync to Yotpo. Copy and paste the credentials exactly as shown in your Yotpo account.
Set up the integration
In Shopify, go to Apps → WC Wishlist & Back in Stock → Settings → Integrations → Yotpo Email Marketing & SMS.
Turn on the Connect toggle to start the setup process.
In your Yotpo account, go to Profile → Account Settings → API Credentials. Copy your App Key and Secret Key.
Return to the Yotpo integration settings in Wishlist Club and paste the App Key and Secret Key into the matching fields.
Click Save to complete the connection. Once saved, supported wishlist events will begin syncing to Yotpo automatically.
How to use wishlist events in Yotpo
After setup is complete, you can use synced wishlist activity in Yotpo to improve your retention marketing.
Build flows for back-in-stock, price drop, and reminder messages
Create segments for shoppers who actively save products
Personalize campaigns for customers who show strong buying intent
Combine behavior from wishlists with loyalty, review, or purchase data already in Yotpo
Recommended campaign ideas
Send a reminder 24 hours after a shopper adds an item to a wishlist
Send a price drop alert when a saved item is discounted
Send a back-in-stock message as soon as an unavailable saved item returns
Target frequent wishlist users with a VIP or loyalty-focused promotion
Follow up with shoppers who removed items from their wishlist to understand intent or encourage a return visit
A strong starting point is to set up three core automations in Yotpo: Item Added to Wishlist, Price Drop, and Back in Stock. These usually deliver the fastest value with minimal setup.
Best for stores already using Yotpo
If you already rely on Yotpo for loyalty, reviews, subscriptions, or retention marketing, this integration helps you create a more complete view of shopper intent.
Wishlist activity is a strong signal that a shopper is interested but not ready to buy yet. By sending that behavior into Yotpo, you can build smarter journeys such as:
Loyalty members who saved high-value products
Shoppers waiting for a sale before purchasing
Customers who return to the same products multiple times
Subscribers who should receive email, SMS, or both based on engagement
Troubleshooting
Check that the integration is enabled in Wishlist Club and confirm that your Yotpo App Key and Secret Key were entered correctly. If the connection was recently added, allow a short time for new events to begin syncing.
Make sure your Yotpo flows or segments are configured to use the relevant wishlist trigger. Connecting the integration sends the data, but the campaign logic still needs to be set up inside Yotpo.
Yes. This integration is especially helpful if you already use Yotpo for loyalty, reviews, subscriptions, or other retention workflows. Wishlist behavior can complement those existing customer profiles and campaigns.
Need help?
If you are not sure which file to edit, or you would rather have us handle the installation, contact our support team:
Email: [email protected]
Live chat: available from the app admin
Free onboarding 1:1 call