What is Wishlist Club and how does it work?
Overview
Wishlist Club helps you recover more sales by giving shoppers two simple ways to stay connected to products they want:
Wishlist lets customers save products and come back later when they are ready to buy.
Back in Stock lets customers subscribe to sold-out products and get an email as soon as inventory is available again.
Both features are built to reduce lost sales, bring shoppers back to your store, and make it easier for customers to buy on their own timeline.
In Shopify Admin, open Apps → WC Wishlist & Back in Stock to manage both features.
How Wishlist works
Wishlist gives customers a convenient way to save products they are considering. Instead of leaving your store and trying to find the product again later, they can keep everything in one place.
What customers can do
Save products from product pages, collection pages, and other pages where you add the wishlist button
View saved products on a dedicated wishlist page
Move saved items to cart when they are ready to check out
Share their wishlist with friends or family
Create and manage multiple wishlists, depending on your setup
Typical customer journey
A shopper visits a product or collection page and sees the wishlist button, usually shown as a heart icon.
They click the wishlist button to save the item for later.
They open the wishlist page to review saved items, compare products, or share their list.
When they are ready, they add one or more saved products to cart and continue to checkout.
Wishlist works especially well for products customers do not buy immediately, such as gifts, seasonal items, higher-priced products, or products they want to compare before purchasing.
How Back in Stock works
Back in Stock helps you capture demand for sold-out products instead of losing it. When an item is unavailable, customers can subscribe and receive an automatic notification when it is restocked.
What customers can do
Click a Notify Me button on sold-out products
Enter their email address to subscribe for restock alerts
Confirm their subscription, if email verification is enabled
Receive a restock email with a direct link back to the product
Typical customer journey
Instead of adding the product to cart, they see the Notify Me option.
They enter their email address to request a restock alert.
When inventory is updated in Shopify, Wishlist Club detects that the item is available again.
The app sends an email with a link to the product so the shopper can return and purchase quickly.
The exact button text and email design can depend on how your store has configured the feature.
Why these features matter
Wishlist and Back in Stock solve two common reasons customers leave without buying:
They like the product, but they are not ready to purchase yet
The product they want is currently sold out
With Wishlist Club, you can keep those shoppers engaged instead of losing them.
How it helps your store
Recover delayed purchases: shoppers can easily return to products they already showed interest in
Bring back high-intent customers: restock subscribers are often some of your most likely buyers
Increase repeat visits: reminder emails and alerts give customers a reason to come back
Reduce missed revenue: sold-out products can still generate future sales
Key features at a glance
Wishlist features
Unlimited wishlists
Guest wishlist support
Multiple wishlists
Share wishlist
Wishlist reminder emails
Price drop alerts
Save for later
Product recommendations
Wishlist analytics
Back in Stock features
Notify Me button on sold-out products
Email verification
Automatic restock notification emails
Low stock alerts
Tag workflow for Shopify customer segments
Klaviyo and Mailchimp integration on the Enterprise plan
What your customers will see
Customers can save products using the wishlist button and return later from their wishlist page.
Customers see the Notify Me option instead of the normal purchase flow for unavailable items, so they can subscribe for restock updates.
Customers can receive follow-up emails such as wishlist reminders, price drop alerts, or restock notifications, depending on which features you have enabled.
Best use cases
Fashion and apparel: let shoppers save favorite sizes, colors, and styles
Beauty and lifestyle: capture demand when fast-selling products go out of stock
Home and decor: support longer consideration periods with wishlists
Gift shopping: make it easy for customers to build and share product lists
How to access the app
Sign in to your Shopify admin for the store where Wishlist Club is installed.
In the left sidebar, click Apps.
Click WC Wishlist & Back in Stock to manage wishlist settings, restock notifications, and related features.
Best practices
Place the wishlist button anywhere customers naturally compare products, especially on product pages and collection pages. This increases the chance that shoppers save items before leaving.
Use Back in Stock on high-demand products that frequently sell out. These subscribers have already shown clear intent to buy.
If you use reminder emails, price drop alerts, or restock emails, make sure the messaging matches your store branding so customers recognize the notification right away.
Need help?
If you have questions about setup or how a feature works, you can contact the team in any of these ways:
Email: [email protected]
Live chat: available from the app admin
Free onboarding: book a 1:1 onboarding call
If you are just getting started, focus first on enabling the wishlist button and the Back in Stock form on sold-out products. These two features usually deliver the fastest impact.